CRM Software

How To Build Long-term B2B Relationships Using B2B CRM

Introduction Although 74% of the business agree that having better customer relationship is a powerful weapon to grow their business, only 18% focus on customer retention. This is very concerning as we know customer acquisition comes at a cost. Isn’t it surprising how companies ignore customer relationship building which can help in retention and easy …

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ROI of CRM: Accurately Measure How Your CRM Investment Pays You Back

Introduction Gartner valued the CRM market at USD $36.5 Bn. worldwide in 2017 which increased to USD $63.91 Bn. in 2022. While you may be overwhelmed by all the hype around it, you would want to accurately measure the ROI of CRM and understand how much will your investment pay back. ROI (Return on Investment) measures the …

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Mobile CRM | most comprehensive guide to a mobile-first CRM strategy

HBR reports that conventional CRMs have very high failure rates. This is due to poor user-adoption and data integrity issues. Customer-facing teams find these applications cumbersome, time-consuming and ineffective for their day-to-day operations. This is exactly where a Mobile CRM (Customer Relationship Management) can help. Primary role of sales teams and account managers is revenue generation. …

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