Sales & Account Management

What is Sales Activity Management? Why is it important? There is a well-known quote that says “ Without execution, strategy is useless”. Execution is all about the activities and tasks executed to meet your goals and objectives. Your sales team members perform different kinds of activities on a daily basis to meet their objectives and

As per Forbes, organizations that manage sales pipeline accurately witness a minimum of 10% YOY growth in revenue. What is pipeline management in sales? Pipeline management in sales refers to the process of systematically managing and tracking the different stages a prospect goes through in a sales process. It starts from the first stage of

What is Sales Productivity?  Sales productivity is a measure of your sales team’s ability to efficiently generate sales revenue. There is a direct relationship between a company’s revenue growth and sales productivity. It is well known that an increase in it also significantly improves your company’s profitability. Measuring Sales Productivity There are many different ways

What is KAM? So what is KAM? Key Account Management refers to a Strategic Account Management approach in B2B sales.  Companies identify and prioritise their most important key clients and valuable customers. These accounts known as key customers play an important role in generating substantial revenue. They are typically valuable customers who have a significant

Introduction – B2B and B2C companies The objective of this document is to help you understand the difference between B2B CRM software (business-to-business customer relationship management) vs B2C CRM software (business-to-consumer customer relationship management) and to assist you to decide the right CRM for your business. However, before we get into the B2B CRM vs