Brand Philosophy

ROI of CRM: Accurately Measure How Your CRM Investment Pays You Back

Introduction Gartner valued the CRM market at USD $36.5 Bn. worldwide in 2017 which increased to USD $63.91 Bn. in 2022. While you may be overwhelmed by all the hype around it, you would want to accurately measure the ROI of CRM and understand how much will your investment pay back. ROI (Return on Investment) measures the …

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Cloud CRM vs On-Premise CRM – The Most Comprehensive Guide

Introduction There is always a debate when it comes to choosing between an on-premise CRM and cloud CRM. The parameters that you should consider when choosing between the two makes all the difference.   Before we discuss on-premise CRM or on-cloud CRM, you should try to answer the following questions that will help you analyse …

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BANTS lead qualification process infographic

Go beyond BANT lead qualification: Embrace the modern BANTS framework in 2022

Sales is both art and science; possibly more of science in today’s context. And we say that because a scientific process and methodology backed with data has the potential to exponentially improve your sales efficiency. A critical part of this scientific process is lead qualification. What is Lead Qualification? Lead qualification is a process of …

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sales crm software

How Can Sales CRM Software Help Increase Sales – Most Comprehensive Guide In 2022

What is the Need for CRM software? Customer Relationship Management (CRM) software is a tool for managing all current and prospective customer interactions and their data in one place. This enables businesses to build strong customer relationships and leverage the data to help them make important decisions.   CRM software has been in existence for …

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Do you know why “Sales Velocity” is the most powerful metric for sales transformation?

Many sales leaders find it quite overwhelming to keep track of multiple KPIs while managing their pipeline. Some of the obvious ones are booking, pipeline, forecast, deal size, transaction volume, etc. What if you had the time to track only one? Which one of these is the most important? While engaging with customers, we found …

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Mobile CRM | most comprehensive guide to a mobile-first CRM strategy

HBR reports that conventional CRMs have very high failure rates. This is due to poor user-adoption and data integrity issues. Customer-facing teams find these applications cumbersome, time-consuming and ineffective for their day-to-day operations. This is exactly where a Mobile CRM (Customer Relationship Management) can help. Primary role of sales teams and account managers is revenue generation. …

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Sales pipeline management – A detailed guide to grow your revenue

INTRODUCTION As per a recent report by Harvard Business Review, companies with structured sales pipeline management process reported 28% higher revenue growth. In this article, we will discuss the following – WHAT IS SALES PIPELINE MANAGEMENT? WHY IS PIPELINE MANAGEMENT IMPERATIVE FOR STRATEGIC DECISIONS? TOP 8 METRICS THAT YOU SHOULD MEASURE IN SALES PIPELINE WHAT ARE …

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