CRM for Key Account
Management (KAM)
Transform your business with the most comprehensive CRM to elevate key account management.
Are you struggling to grow your business profitably due to ineffective client-facing operations? Do you want to transform your business through a unified single platform that enables collaboration and alignment between teams? Is productivity among your reps hampering your growth? Look no further!
Our CRM for Key Account Management with a unique mobile app is specifically designed to help you transform your business from Good to Great.
What is Key Account Management (KAM) and why is it so important?
Key Account Management (KAM) is a very strategic approach to managing and developing mutually beneficial relationships with your most valued clients.
KAM methodology helps you to grow your business profitably by improving relationships with all key stakeholders, and increasing customer loyalty. It allows you to maximize customer lifetime value, also referred to as LTV.
Business from key accounts is very critical for the consistent growth and success of any company. A 360-degree comprehensive framework goes a long way to meet this objective.
Challenges solved with HappSales CRM for Key Account Management
Managing and maintaining a long-term relationship with your key accounts involves a lot of complexities. It is very difficult, time-consuming, and daunting to streamline your end-to-end client operations to achieve your desired business goals without the right tool and framework.
HappSales CRM for Key Account Management
resolves the following challenges –
- Unstructured data about your key accounts and lack of adequate account intelligence hampers your team’s ability to build long-term meaningful client relationships
- Poor stakeholder management and account mapping of all client contacts across all departments
- No structured account strategy in place to guide long-term client relationships
- Difficulty in tracking all client interactions in one place
- Sales management process does not follow a standardized process
- Poor sales pipeline management making it difficult to nurture and manage opportunities and deal-stages
- No collaboration and alignment between departments leading to operational inefficiencies
- Leakages in the lead management process that cost huge opportunity loss and poor deal conversions
- Inefficient post-sales service operations reducing customer satisfaction levels
- Inefficient post-sales service operations reducing customer satisfaction levels
- Delay in collecting client payments on time leading to high outstanding and cash flow challenges
- Inability to measure and improve customer satisfaction levels
- Poor productivity and efficiency among client-facing reps
HappSales is probably the most relevant and flexible CRM that I have come across for Account Management in my 20+ years in the industry. It is immensely benefiting us with all the aspects like account intelligence, stakeholder management, opportunity & pipeline management, field activities, and deal reviews required to align our selling process with customer’s buying process.
Bhargav Balla
Founder & CEO – IT System Integrator
Frugal transformation achieved through outcomes like never before
- Drive more revenue and profit from key accounts
- Build long-term strong relationships with your key clients to maximize customer lifetime value (LTV)
- Integrated solution for Lead Management, Sales, Service, Receivables & Customer Success
- Empower your reps to improve their performance and productivity; by helping them achieve their goals faster through innovative tech with digital-assistant
- Centralize all client information, manage account intelligence, and maintain stakeholder relationships and client interactions all in one place
- Prevent lead leakages and improve lead conversions through an efficient BANT lead scoring model
- Accelerate sales velocity by closely monitoring and improving deal progression, sales pipeline, deal win rates, and sales cycles
- Effortlessly manage all client activities and interactions; while easily maintaining logs of all tasks
- Measure and improve customer satisfaction to build customer loyalty
- Higher service revenue and service profitability by automating service operations
- Drive collaboration and alignment between departments to service your clients better
- Build competitive advantage and better decision-making through customer insights
- Quick deployment of industry best-practices
- Frugal transformation with lowest total-cost-of-ownership (TCO); focused on business outcome, rather than just features
Our powerful and unique CRM for Key Account Management is designed to help you transform and grow your business with ease.
Request a demo to see how our comprehensive framework will help you.
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