Marketing

Introduction When choosing a CRM software, finding the best one that rightly fits your business needs makes the difference. Hubspot is a widely recognized marketing tool used by marketing professionals to execute marketing campaigns for lead generation. It is well-known for crafting blogs based on key words for SEO, creating content remixes for various platforms, […]

The recent article “Death of a salesforce” posted by Andreessen Horowitz in July 2024 provides fascinating insights into the future of sales technology,  highlighting the benefits of integrating AI into CRM and explaining how AI has the potential to revolutionize this space that has been ripe for disruption. This is what the experts say –

Introduction A structured pipeline management is the lifeblood of successful sales organizations. It serves as a guide to sales team members in the complex  journey of converting leads into customers. Benefits of having robust pipeline management are manyfold. This article details the 6 key steps involved in establishing a successful pipeline management process and system.