Marketing

The Next Generation of Sales Tech – Integrating AI into CRM

The recent article “Death of a salesforce” posted by Andreessen Horowitz in July 2024 provides fascinating insights into the future of sales technology,  highlighting the benefits of integrating AI into CRM and explaining how AI has the potential to revolutionize this space that has been ripe for disruption. This is what the experts say – […]

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pipeline management process

6 Key Steps For a Successful Pipeline Management Process

Introduction A structured pipeline management is the lifeblood of successful sales organizations. It serves as a guide to sales team members in the complex  journey of converting leads into customers. Benefits of having robust pipeline management are manyfold. This article details the 6 key steps involved in establishing a successful pipeline management process and system.

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BANTS lead qualification process infographic

Go Beyond BANT Lead Qualification: Embrace The Modern BANTS Framework

Sales is both art and science; possibly more of science in today’s context. And we say that because a scientific process and methodology backed with data has the potential to exponentially improve your sales efficiency. A critical part of this scientific process is lead qualification. What is Lead Qualification? Lead qualification is a process of

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