HBR reports that conventional CRMs have very high failure rates. This is due to poor user-adoption and data integrity issues. Customer-facing teams find these applications cumbersome, time-consuming and ineffective for their day-to-day operations.
As per a recent report by McKinsey, smartphone penetration rate will go up by 50 percent by 2023. With the growing trend of remote mobile workers, a mobile CRM strategy is now vital.
TOP 10 BENEFITS OF A MOBILE CRM
1. High User Adoption
With the right CRM mobile app, one can expect very high user adoption and engagement. It should be like what we see in the case of popular apps viz. whatsapp, Facebook, LinkedIn, Instagram etc.
2. More Customer Intelligence
High user adoption and engagement increases the amount of customer intelligence in the CRM. It also helps you improve and maintain the quality of data.
Mobile CRM app helps users to capture and update customer data with ease. This data could range from contact details, opportunity status updates, next steps, minutes of the meeting, competition activities etc.
3. Improved Sales Performance & Velocity
Your field-warriors should have easy access to customer information. That will empower them to better engage and interact with their customers. As a result, you will witness significant improvement in their performance and sales velocity.
Right mobile CRM will help them retrieve required data with ease. This could include customer data, past interactions, opportunity stages, next steps, pricing etc.
A recent research revealed that 65% of sales professionals working at companies with mobile CRM achieved their sales targets, as against 22% from companies without mobile CRM strategy.
4. Higher Productivity
There are unique features that mobile CRM solutions deliver for high user productivity.
These include voice-enabled notes, business card scanning, GPS to capture customer address, mobile personal assistant, calendar integration etc. With these, users can save a lot of time and can focus on their core business activities.
A recent study reported that the productivity levels of teams using mobile CRM increased by over 15%.
5. Competitive Advantage
Data is the new fuel. Due to above reasons, all the intelligence and insights will now get captured with a mobile CRM app. This information will always be available to feed in to better decision making. This can deliver unparalleled competitive advantage to any company.
Users find it convenient to use a CRM mobile app as compared to any conventional desktop application. It provides customer-facing professionals the flexibility to use it anytime anywhere. They don’t have to now worry about carrying their heavy laptops everywhere. Also, it gets much faster to log in to mobile apps and easier to navigate through very few screens to get their job done.
In the last few years, smartphones and tablets have become very affordable. Also, with BYOD policies, organizations need not make huge investments in devices.
Most mobile CRM systems, like HappSales, are now available as software-as-a-service (SaaS) subscription. As a result, organizations need not worry about huge upfront capex investments. This also allows them to reduce their risks.
8. Less Training Needs
Mobile CRM tools are designed to be easy-to-use and intuitive. This eliminates the need for any extensive training.
9. Improved Success Rate of CRM projects
All the above factors make sure that the success rate of CRM solutions are now much higher with a mobile-first strategy
10. Leverage Gig Economy
New trends around the gig economy allow organizations to create a large talent pool. Companies can provide the associates with a simple mobile CRM app to get started. Reps can be empowered with required information to engage with clients. Features like attendance, punch-in punch-out, etc. helps companies to track team's activities.
MOBILE CRM WITH PERSONAL ASSISTANT
Sales professionals and account managers are constantly under pressure. They have to do more with less, and be more productive in less time with fewer resources.
Software vendors can now leverage new-age technologies to solve this problem. A CRM mobile app with personal assistant can play a big role in making the lives of sales teams better. Some of the technologies used include artificial intelligence (AI), machine learning (ML), NLP (natural language processing) etc.
This unique approach can have a tremendous impact on the productivity and happiness-quotient of your teams. We all know that people perform their best when they are happier.
This allows your teams to now have a virtual assistant with them all the time. This personal assistant will help them manage their daily activities with ease. They can get their jobs done better and faster.
As we also know, sales is a combination of art and science; and it always helps to drive some method into the madness. A consistent methodology into account management process goes a long way. This unique approach will also help you drive compliance and hygiene in the sales process. These are some of the main advantages of equipping your teams with a tool like this.