Zelle increased its revenue by 40% with HappSales
About Zelle Biotechnology
Zelle Biotech is one of the largest and the fastest growing distributors of enzymes, antibiotics and other pharmaceutical products. They serve the biopharma & life sciences industry, pharmaceutical companies, and research institutes.
Zelle increased its revenue by 40% with Happsales
Dimple Java, Head Operations
Challenges
The leadership team at Zelle Biotech undertook a digital transformation initiative in 2020 to lay the foundation for their aggressive growth plans.
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The team evaluated prominent CRMs in the market to help them address many challenges
- As they were growing, it became difficult to manage all the scattered information across multiple sheets in silos. They needed a scalable and unified CRM software to have all data in a structured format in one place.
- They found it very cumbersome to manage their growing list of sales leads. The team was unable to manage the leads efficiently. There was a fear of missing out on sales opportunities.
- Management wanted to improve sales efficiency by streamlining end-to-end sales operations – including pipeline management, sales activities, client interactions, quotation management and sales order management.
- They wanted all departments to be on the same page with everyone looking at a single source of information. At the same time, they wanted to bring in user-level access to ensure data security and compliance.
- Empowering all their team members in the field with easy access to client information through a mobile app was very essential to improve sales productivity and decision making.
- It was important for them to have sales team members easily capture all sales activities without the need for redundant follow-ups
- They wanted to remove any reluctance to share information between teams due to fear of losing data
- Communication between sales and operations team was inefficient and time consuming due to back and forth emails.
- Entering and updating products data manually in google sheets led to huge inefficiencies
“We evaluated a lot of CRMs. All industry leaders were evaluated. We chose HappSales CRM because the team was very supportive. They put in a lot of efforts to customize the entire workflow as per our requirements. We feel that it was the right decision we made.”
