Organizational Hierarchy
- View organizational hierarchy chart for deeper Key Account Management (KAM)
Organizational Hierarchy Introduction
An organizational hierarchy chart is a graphical representation of the reporting structure between people in an organization. It creates a structured framework that outlines the connections, responsibilities, and chain of command between people within an organization. This plays a very important role when you are dealing with many stakeholders and buyers in a company.
Problems we solve
Lack of visibility into decision-making process
Limited visibility into the decision-making process and the people involved can jeopardize your deal closures. It is important to understand and align with the customer’s buying process, key decision makers, project sponsors and influencers. In the absence of this, you may end up spending your valuable time with wrong stakeholders and end up with longer sales cycles. You might even lose deals because of this. So make use of our organizational hierarchy chart features to overcome this issue.
Ineffective sales strategy
Your sales strategy will be ineffective if you do not understand the dynamics of the account well. Individuals within the organization have various goals and objectives. It is imperative that you use different sales techniques for people in different roles within the organizational hierarchy. A CEO for example, might be more interested in strategic knowledge, but someone lower in the organizational structure might be more interested in learning more about a product’s features and functionalities. We often make the mistake of using the same sales strategy across the board.
Choosing the wrong communication channel
Every stakeholder within an organization will have different preferences when it comes to communication channels. It could depend on their personal choices or their seniority in the organization. While CEOs generally prefer email communication, others down the line in the organizational hierarchy might be comfortable with chat or calls. Making the wrong choice of communication could hamper your ability to build fruitful relationships.
Capabilities & Features
01
Automated hierarchy creation
HappSales CRM automatically creates the client’s organization hierarchy at the back end without any manual effort. The algorithm picks up the details of the contact and the contact’s manager to generate the hierarchy accurately for that specific account. This saves a lot of time and effort in creating account plans.
02
Organizational Hierarchy visualization
This feature will give you the ability to easily visualize the client’s organizational hierarchy. You can understand the hierarchical relationships between different individuals in an account. You will gain insights into the structure of an organization required to manage all the key decision-makers.